About Rouse
The leader in construction equipment market intelligence.
For over a century we've delivered timely equipment metrics with accuracy and reliability unmatched by anyone else. Today we're part of Ritchie Bros. — and still operating on the principles Max Rouse set in 1920.
Our story
A century of construction equipment expertise.
Max Rouse founded the firm in 1920 as an auction and liquidation business in Los Angeles. In the decades that followed, Max Rouse & Sons built a reputation for market expertise coupled with high-quality customer service — the first name people called when they needed to understand what a piece of construction equipment was worth.
That reputation is why lenders, dealers, and rental companies still turn to Rouse today. Over 400 enterprise clients rely on our data to underwrite loans, price inventory, and benchmark rental performance across four countries.
In 2020, Rouse became a wholly-owned subsidiary of Ritchie Bros., the world's leading asset management and disposition company. The combination gives our clients end-to-end visibility — from valuation and fleet management to direct access to the industry's largest selling platforms (Ritchie List, Marketplace-E, IronPlanet, and live auctions).
What hasn't changed: our focus on construction equipment specifically, our insistence on pulling data from actual transactions rather than list prices, and our commitment to being accountable for every number we publish.
Our values
How we work.
Accuracy above all
We publish numbers clients bet millions of dollars on. Every data point is traceable to an actual transaction, inspection, or billing system — never estimated, never modeled from assumptions.
Peerless competence
Decades focused entirely on construction equipment means we know the difference between a 2018 Cat 329F with 3,200 hours in Houston and the same machine in Edmonton. Generalist firms do not.
Accountability & excellence
Our team is expected to back every valuation with evidence, test forecasts against actual results monthly, and tell clients hard truths when markets move against them.
Curiosity
The equipment market never stops changing. We continuously expand coverage, onboard new integrations, and publish the research that shapes industry discussion.
Milestones
Over 100 years of market leadership.
1920
Founded
Max Rouse launches an auction and liquidation firm in Los Angeles.
1970s
Market expertise established
Max Rouse & Sons becomes the reference point for construction equipment valuation in the US.
2000s
Global expansion
Operations expand into Canada, the United Kingdom, and Australia.
2020s
Part of Ritchie Bros.
Rouse is acquired by Ritchie Bros., the world leader in asset management and disposition. The combined platform gives clients unmatched liquidity and market access.