42%
of fleet value tracked
Earthmoving
Excavators, loaders, dozers, graders. Largest single category tracked — from Cat 320 through 395F.
Cat · Komatsu · Volvo · John Deere · Hitachi · Hyundai
Market Intelligence Platform · Est. 1920 · A Ritchie Bros. Company
US · CA · UK · AU · $59B evaluated annually
N° 01 The Benchmark
The benchmark construction runs on.
For over a century, the industry has come to Rouse for the truth about equipment values, rental rates, and market direction — because our data comes from the transactions themselves, not list prices.
Sample of what Rouse tracks
rouse://market-data · live
US · CA · UK · AU
Equipment Year Hours Region OLV
CAT 329F 2018 3,200 Houston, TX $164,500 +2.1%
JOHN DEERE 310L 2020 1,840 Phoenix, AZ $72,800 −1.4%
KOMATSU PC210 2019 2,460 Denver, CO $144,000 +0.6%
JLG 1930ES 2021 1,120 Dallas, TX $18,950 +3.8%
GENIE Z-45/25 2018 2,800 Atlanta, GA $32,400 −0.9%
CAT 320D 2017 5,100 Toronto, ON $87,200 +1.2%
KOMATSU WA380 2019 3,650 London, UK $112,500 +2.7%
7 of 100,000+ makes/models tracked Illustrative — platform displays live values
—
$115B
in fleet value tracked
—
400+
enterprise clients
—
100K+
makes & models
—
105 yr
track record
Rouse Live
CAT 329F · 2018 $164,500 +2.1% JD 310L · 2020 $72,800 −1.4% KOMATSU PC210 · 2019 $144,000 +0.6% JLG 1930ES · 2021 $18,950 +3.8% GENIE Z-45/25 · 2018 $32,400 −0.9% CAT 320D · 2017 $87,200 +1.2% KOMATSU WA380 $112,500 +2.7% VOLVO L90H $98,400 +0.4% CAT 924K $76,900 −0.8% SKYJACK SJIII 3219 $9,850 +5.2% JCB 3CX $58,700 +1.5% BOBCAT S650 $32,100 +0.9%
Used by the leaders of construction, rental, and finance
N° 02 On the work
Capital flows where it can be measured. For a century, we've made construction equipment legible to the people who underwrite it, deploy it, and sell it.
That measurement is harder than it looks. Machinery cycles with commodities. Rental rates bend to regional utilization. A 2018 Cat 329F in Houston isn't the same asset as the same machine in Saskatchewan. For over 100 years, we've specialized in being the reference point — the number the industry sets itself against. Not a platform. A benchmark.
Since 1920
N° 03 The Moat
We don't scrape lists.
We watch the market.
Most "equipment data" you'll see is modeled from list prices and quoted rates — noise. Rouse's moat is structural: we're wired into the billing systems, auction channels, and transaction flows where the market actually clears.
Source 01
Billing systems
14+ ERPs connected. We pull actual rental invoices — not list rates — across 400+ fleets.
Source 02
Auction flow
Direct feed from Ritchie Bros. — the world's largest heavy equipment auction platform. ~$59B/yr evaluated.
Source 03
Physical inspections
On-site audits across 4 countries. Management interviews, maintenance records, liquidation studies.
↓ Output
The numbers the industry sets itself against.
Appraisals that survive bank diligence. Cat Class benchmarks billed — not quoted — across 400+ fleets. Fair value, residual, OLV, and FLV opinions tested monthly against what equipment actually sells for.
N° 04 Specialty depth
Construction only.
Every category, every cycle.
Generalist firms cover machinery as "one of many categories." We cover nothing but. 100,000+ makes and models across six specialties — tracked with the depth that only a century of focus can produce.
18%
of fleet value
Aerial
Scissor lifts, boom lifts, telehandlers. The fastest-growing rental category — and the most Cat-Class-sensitive.
JLG · Genie · Skyjack · Haulotte · Manitou
12%
of fleet value
Material Handling
Forklifts, reach trucks, telehandlers. Where warehouse meets jobsite.
Toyota · Hyster · Crown · Linde · Raymond
14%
of fleet value
Cranes
All-terrain, crawler, tower. High-value, long-duration assets with unique residual profiles.
Liebherr · Terex · Manitowoc · Grove · Tadano
9%
of fleet value
Truck Tractors
On-highway tractors, vocational trucks. Transportation segment for $59B in annual evaluations.
Freightliner · Kenworth · Peterbilt · Volvo · Mack
5%
of fleet value
Compact & Other
Skid steers, compact track loaders, trenchers. The jobsite workhorses — high volume, high turnover.
Bobcat · Case · Kubota · Takeuchi · Vermeer
N° 05 Who we serve
One dataset.
Three disciplines that depend on it.
01
For asset-based lenders
The problem
You're underwriting loans secured by equipment whose value moves with commodity cycles, interest rates, and regional demand. Generalist appraisers don't know a Cat 329F from a Komatsu PC210 — and it costs you on the back end.
What Rouse does
Appraisals built on 20+ years of verified transactions, OLV/FLV/fair value opinions that stand up to bank scrutiny, and monthly value testing against actual sales.
Platform signal
$84B+
appraised annually
02
For equipment dealers & OEMs
The problem
Your inventory value shifts every week. Trade-ins, aged stock, regional demand, auction momentum — when you misprice the disposition, margin evaporates. Spreadsheets don't keep up.
What Rouse does
One platform for retail, wholesale, and auction valuations — plus one-click listing into the Ritchie Bros. selling ecosystem (Ritchie List, Marketplace-E, IronPlanet, live auctions).
Platform signal
14+
ERP integrations
03
For rental companies
The problem
You set rental rates blind to the market. Your competitors' quoted rates tell you nothing — what gets billed is what matters. One bad pricing call on a Cat Class ripples across 200 yards of utilization.
What Rouse does
Cat Class benchmark rates and utilization built from actual invoices across 400+ companies — not list rates, not quotes. Desktop portal plus mobile for the yard.
Platform signal
400+
rental fleets contributing
N° 06 Market Trends Report
The quarterly report
the industry reads first.
Mix-adjusted price indexes for large and medium earthmoving equipment, aerial equipment, truck tractors, and vocational trucks. Auction and retail trend analysis by category. Regional demand hotspots. Commentary from Rouse analysts on upcoming quarters.
- Quarterly · Free to subscribers
- Built on Ritchie Bros. auction data + ~$49B/yr in evaluated sales
- Delivered as a designed 48-page PDF and web summary
Rouse — Market Trends Report
Q1 2026 · North America
Price indexes · Demand regions · Auction momentum
Pages
48
Earth
+2.4%
Aerial
+3.8%
Cranes
−0.6%
Trucks
+1.1%
Figure 3 · Page 12
Mix-adjusted earthmoving index (2024–2026)
Retail Auction
Commentary · "Retail values have recovered 15.2% from the Q2 2024 trough, while auction prices have moved 11.8% over the same period. Tightening inventory of sub-8,000-hour machines continues to support retail premiums…"
04 Executive summary 28 Aerial equipment 08 Earthmoving 34 Cranes & lift 16 Regional demand 40 Auction momentum
N° 07 Inside the platform
Retail, wholesale, auction —
all three, on every asset.
Fleet Manager shows the three prices every disposition decision depends on, adjusted for the machine's specific hours, configuration, and location. One click lists on Ritchie List, Marketplace-E, IronPlanet, or a live auction.
- ERP-synced fleet, auto-updated every 24 hours
- Machine-specific adjustments for meter, config, region
- Comparable auction transactions in seconds
- Trending, forecasting, and optimal-sell-window alerts
app.rouseservices.com/fleet/valuations
Fleet Manager
Current valuations — 42 assets
Synced Last update: 14 min ago
Retail value
$4.82M
+1.8% · 30d
Wholesale value
$4.21M
+1.2% · 30d
Auction value
$3.74M
−0.4% · 30d
Asset Hrs Retail Wholesale Auction 30d
CAT 329F · 2018 3,200 $172,500 $164,500 $142,000 +2.1%
JD 310L · 2020 1,840 $78,500 $72,800 $64,500 −1.4%
Komatsu PC210 · 2019 2,460 $152,000 $144,000 $128,500 +0.6%
JLG 1930ES · 2021 1,120 $21,500 $18,950 $16,400 +3.8%
42 of 142 assets shown · View all →
N° 08 Global coverage
Four markets.
One benchmark.
The industry doesn't operate in one country. Neither do we. Regional specialists in four markets — with monthly Cat Class benchmarks in North America and the UK.
US
United States
Beverly Hills, CA
CA
Canada
Toronto, ON
UK
United Kingdom
London
AU
Australia
Sydney / Perth
US
$115B
fleet tracked
CA
4 prov
coverage
UK
Monthly
Cat Class reports
AU
Since 2000s
regional presence
N° 09 The difference
Specialists
vs. generalist firms.
Capability
Rouse
Specialist
Generalist firms
Equipment coverage
100,000+ makes and models
Machinery as one of many categories
Data source for valuations
Verified transactions + proprietary inspections
Published list prices + book values
Rental rate benchmarking
Actual invoices from 400+ fleets
Quoted rates & industry surveys
Value testing cadence
Monthly vs. actual sales results
Annual publication cycle
Ecosystem
Native Ritchie Bros. selling platforms
No integrated disposition channel
Industry focus
100+ years, construction only
Multi-industry practice
N° 10 Heritage
1920
founded by Max Rouse
A century of equipment expertise,
now part of Ritchie Bros.
Max Rouse built the first name construction called for valuation — a reputation for market expertise paired with customer service that the Rouse family sustained across three generations.
Today that legacy operates inside Ritchie Bros., the world's leading asset management and disposition company. The combination is singular: the industry's most trusted valuation specialists, plugged directly into the world's largest heavy equipment selling platform.
1920 Max Rouse founds an auction & liquidation firm in Los Angeles.
1970s Max Rouse & Sons becomes the US reference for construction equipment valuation.
2000s Global expansion: Canada, United Kingdom, Australia.
Today A Ritchie Bros. company — serving 400+ enterprise clients across 4 countries.
N° 11 Questions we get
What buyers ask
before they buy.
Where does Rouse get its data?
For rentals, directly from our clients' billing systems — actual rental invoices billed to customers, not list rates or quotes. For sales, from Ritchie Bros. auction data and additional global transaction channels totaling approximately $59B annually. For appraisals, from proprietary inspections plus 20+ years of verified transaction history.
Who typically uses Rouse?
Our 400+ clients span three main segments: asset-based lenders and banks (who use our appraisals for underwriting and monitoring), equipment dealers and OEMs (who use Fleet Manager for inventory valuation and disposition), and equipment rental companies (who use Rental Insights to set rates and benchmark utilization).
What countries does Rouse cover?
We operate in the United States, Canada, the United Kingdom, and Australia. The Market Trends Report covers each region separately, and Rental Insights publishes monthly Cat Class benchmarks for the US, Canada, and UK.
How does Rouse Fleet Manager integrate with our systems?
Fleet Manager connects directly to major ERP and rental-management systems — 14+ integrations including Alert, CDK Global, Texada, and Point of Rental — for automatic fleet updates. There's also an AI-based upload tool for fleets without an integrated system.
Is Rouse part of Ritchie Bros.?
Yes. Rouse is a wholly-owned subsidiary of Ritchie Bros., the global asset management and disposition company. Fleet Manager includes self-serve access to Ritchie Bros. selling platforms: Ritchie List, Marketplace-E, IronPlanet, and live auctions.
What appraisal values do you provide?
Our reports include Orderly Liquidation Value (OLV), Forced Liquidation Value (FLV), Net OLV/NFLV, residual value guidance, fair value reporting per FASB standards, and quick-turn indicative valuations. All values are verified monthly against actual sales results.
N° 12 Let's talk
Bring us your fleet,
your markets,
your questions.
Demos run on your real equipment and your regions — not a generic deck. A specialist responds within one business day.